Director of Sales - Trade Show Exhibits

Houston, TX

Full Time

Innovative Environments

Senior Manager/Supervisor

Director of Tradeshow Sales

Innovative Environments (IE), part of the Sabre Group, is seeking an experienced Director of Tradeshow Sales to lead revenue strategy and sales performance for our growing tradeshow and exhibits division.

This is a senior leadership role responsible for driving revenue growth, leading a high-performing sales team, and strengthening IE’s position in the exhibit and experiential marketing industry.

The Director will oversee sales strategy, pipeline performance, margin discipline, and team development while partnering closely with operations to ensure seamless delivery of tradeshow exhibits and event environments.

If you are a strategic sales leader with deep experience in tradeshow exhibits, experiential marketing, or event marketing, we would love to connect with you.

About Innovative Environments

Innovative Environments (IE), headquartered in Houston, Texas, specializes in designing and delivering impactful brand environments.

Our team creates customized solutions including:

Tradeshow exhibits and experiential marketing environments
Corporate interiors and branded workplaces
Broadcast studios and branded environments
Corporate and multifamily signage systems

Learn more about our work at:
https://innovenv.com

Position Overview

The Director of Tradeshows Sales is responsible for leading the revenue strategy and sales performance of the Innovative Environments tradeshow division.

This role drives revenue growth, gross margin performance, and strategic market expansion by developing a high-performing sales team and implementing disciplined sales processes.

The Director works closely with the COO, project management leadership, and marketing team to ensure alignment between sales commitments, operational execution, and financial performance.

Key Responsibilities

Revenue Growth & Margin Performance

Achieve or exceed IE revenue and gross margin targets
Drive pricing discipline and protect margins across deals
Maintain sales forecast accuracy within ±10%
Ensure sales pipeline coverage of at least 3× revenue targets
Identify and execute strategies to close revenue or margin gaps

Sales Leadership & Team Development

Recruit, hire, and develop high-performing sales professionals
Implement structured onboarding and ongoing sales training
Coach team members to improve win rates, deal size, and profitability
Establish quotas, sales activity standards, and accountability metrics
Conduct regular performance reviews and implement improvement plans

Sales & Operations Alignment

Ensure strong collaboration between sales and project delivery teams
Oversee alignment between sales commitments and operational capacity
Protect project margins from proposal through execution
Resolve escalated client issues impacting revenue or retention

Market Growth & Industry Presence

Identify target industries and strategic accounts for expansion
Partner with marketing on demand generation and positioning
Maintain strong relationships within the exhibit and experiential marketing industry
Represent IE at industry events, client meetings, and trade associations

Core Competencies

Proven sales leadership in tradeshows, exhibits, or experiential marketing
Strong financial and business acumen
Strategic thinking and revenue growth mindset
Exceptional leadership and coaching ability
Advanced presentation and negotiation skills
Strong communication and relationship-building abilities

Qualifications

Bachelor’s degree in Business, Marketing, Sales, or related field
10+ years of business-to-business sales experience
Proven experience selling tradeshow exhibits, event marketing, or experiential environments
5+ years of sales leadership or sales management experience
Established network within the exhibit, tradeshow, or experiential marketing industry preferred

What We Offer

At Innovative Environments, we believe our people are the foundation of our success. We invest in our team with strong benefits, professional growth opportunities, and a collaborative culture.

Benefits Include

Medical, Dental, Vision, and Life Insurance
401(k) with company match based on overall profitability
Annual sales Bonus
Paid vacation and holidays
10 paid company holidays annually
Floating “Thank You” days
Paid Birthday and Work Anniversary days
Personal and professional development opportunities

Innovative Environments and associated entities are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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How many people have you directly managed in a sales or trade show team?* None1-5 peopleMore than 5 people

Have you worked directly in the trade show experiential marketing, exhibit fabrication, or event marketing industry for more than 5 years?* NoYes

Do you have prior knowledge and ownership of a departmental P&L* No P&L ownershipPartial P&L ownershipFull P&L ownership

Tell me about a trade show that did not go according to plan. What happened, what did you do during the show, and what did you change afterwards?*

Our Core Values are Independent and Driven, Noble in Character, Never Settle, Optimistic and Respectful and Vigilant and Consistent. Which of these resonates with you most, and why?*

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Thanks for visiting our Career Page!If you are interested in joining our team of talented professionals and are committed to delivering world-class products and services, we want to hear from you!